Brand awareness is one of the primary goals of sponsorship. After all, it does not matter how great your product or service is if no one knows about it. Sponsoring a contest is an excellent way to get your name out there and promote your brand. Not only will your company be featured on the contest website and in any advertising materials, but you will also have the opportunity to interact with potential customers and get them excited about your product.

In addition, sponsoring a contest can help to build goodwill and establish your company as a leader in your industry. So if you are looking for a way to increase brand awareness and promote your business, consider sponsoring a contest with Surfing In The Sixties!